We welcome Kgaiso Mokgethi to our podcast to talk about customer segmentation - a valuable marketing tool that can help a business better understand its customers.
She describes herself as an innovative and culturally aware marketing strategist, and she is currently the Head of Marketing at ClearScore SA.
ClearScore is on a mission to help everyone achieve greater financial well-being, no matter their circumstances.
With Kgaiso, we explore customer segmentation, why it is important, and how to get it right in your business with the digital tools at your disposal.
Does she have any advice for entrepreneurs just starting out?
Understanding your customers starts with you, the founder, and you should use your intuition and digital marketing tools at your disposal to get to know them better.