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Tumi Sineke on Product

“People think well I need to build my product first and then I will find my customers and I’m always trying to dissuade people from doing that because it actually starts with your customer. And it starts with customer discovery and so right at the point where you observe the problem and you think I may have a way to solve that problem, the next thing you do is you start speaking to people.”



Tumi Sineke describes herself as a cheerleader of others and loves to watch people grow and develop. She also serves as an Entrepreneur Relationship Manager at the Branson Centre.


In this episode of our podcast, Tumi talks about product development and the importance of using product personas and customer journey mapping to develop products that solve problems.


According to her, product development begins with customer discovery. Customer Discovery is all about asking the right questions about the problem, gathering insights, and then developing Customer Personas and the Customer Journey.


For more on product development, watch the full interview with Tumi on our Youtube channel.



Listen on Spotify, Anchor and Apple Podcast:



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