"I think the first thing is what is purpose? And so purpose is about really being clear on the role and meaning you want to play in people's lives. It's why we exist, why we are here on earth. What difference do we want to make? And Richard (Branson) had a lovely quote that if you're not making a difference in people's lives, you don't have a business."
If you're an entrepreneur struggling to find your purpose, this podcast is for you.
Fiona has the wonderful job of codifying the Virgin brand DNA so Virgin teams across the world can bring it to life across all aspects of creative expression and experience design.
During this insightful interview, she discusses what is the role of brand in business. Why is it important to be purpose-led, and how do you embed purpose into your brand by using examples from the Virgin Group.