The Branson Centre has been named an official Nominator for the Earthshot Prize, launched today by Prince William.
Today marks the launch of The Earthshot Prize – the most prestigious global environment prize in history, incentivising worldwide change with a decade of action to repair our planet.
As an organisation which shares values and ambitions with this ground-breaking initiative, we are extremely excited to announce that we are an official Nominator for the initiative. The Prize will support the global effort to protect and restore the environment while also turning the current pessimism surrounding environmental issues into optimism, highlighting the ability of human ingenuity to bring about change.
Taking inspiration from President John F. Kennedy’s Moonshot, which united millions of people around an organising goal to put man on the moon, The Earthshot Prize is centred around five ‘Earthshots’. Each is a simple but ambitious goal for our planet, which if achieved by 2030 will improve life for us all, and for generations to come.
The Earthshots are:
1. Protect and Restore Nature
By 2030, we choose to ensure that, for the first time in human history, the natural world is growing – not shrinking – on our planet.
2. Clean our Air
By 2030, we choose to ensure that everyone in the world breathes clean, healthy air.
3. Revive our Oceans
By 2030, we choose to repair and preserve our oceans so that they can continue to sustain and enrich all life on Earth.
4. Build a Waste-Free World
By 2030, we choose to build a world where nothing goes to waste, where the leftovers of one process become the raw materials of the next–just like they do in nature.
5. Fix our Climate
By 2030, we choose to fix the world's climate by cutting out carbon: building a carbon-neutral economy that lets every culture, community and country thrive.
Together, they form a unique set of challenges rooted in science, which aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions.
By bringing these five critical issues together, The Earthshot Prize recognises the interconnectivity between environmental challenges and the urgent need to tackle them together.
Every year from 2021 until 2030, Prince William, alongside The Earthshot Prize Council which covers six continents, will award The Earthshot Prize to five winners, one per Earthshot, whose evidence-based solutions make the most progress towards these goals.
The nominations process will open at the start of November 2020.
To find out more, visit www.earthshotprize.org