“When people meet you, your product, your service, your staff, your employees or your leadership, they meet a brand! So, Brand is a way to create an identifier for them to connect with. So, that they can say "wait that thing, that connection we made, that's the Brand.”
As the owner of ar.che.ty.pal, a personal branding consultancy, Pride Maunatlala lives and breathes, creates and curates brands. In this podcast episode, Pride talks brand, why it’s important and how to embed your brand with purpose.
According to Pride, embedding your brand with purpose has perks! Not only will it drive innovation, but it will also drive profits by attracting the right advocates and customers to your business.