top of page

Barati Talks Value Proposition on Let’s Get Funded


A reason given by a seller for buying their particular product or service, based on the value it offers customers.

“The clearer, the more concise your value proposition is, the easier it is for investors to understand.” Barati Mahloele

Shot at Studio17, Branson Centre
Barati Mahloele Talks Value Proposition on Let’s Get Funded

The true test of a business is if there is a group of people who are willing to pay for the product or the service that is on offer. In other words, people are willing to pay money for the solution you provide because you are solving a real problem. Demonstrating the value proposition of your business will set you up for success as you seek funding and grow your business.

In this episode, we spend time with Barai Mahloele, who is the Venture Capital Fund Director at Tiger Brands. Barati concisely takes us through the importance and utility of having a clearly defined value proposition in your business. She leaves no room for ambiguity and we hope you enjoy this episode of Let’s Get Funded.

Here are the questions we asked Barati:

  1. What do we mean when we talk about value proposition?

  2. How do I describe the problem I’m solving to an investor?

  3. What do you mean when you say validate your solution?

  4. Why is important to show that you’ve collected feedback from customers?

  5. What kind of feedback data do I need to have ready for an investor?

  6. In my pitch, what are the key metrics I need to support my value proposition?

  7. What is a USP?

  8. How does a sales strategy support my value proposition?

  9. Can I bring purpose into value proposition?

Watch the episode here:

Tell us what you think by subscribing and commenting on our YouTube channel.

Listen to on Spotify, and Apple Podcast:

About Let’s Get Funded

Branson Centre has partnered with the UK SA Tech Hub, an initiative of the UK Government, to create our on-demand series ‘Let’s Get Funded’, for founders looking to get funded. We connected with South Africa's most experienced and inspiring female finance professionals to discuss investor readiness. Let's Get Funded challenges traditional financial and investment content norms with a conversational 9-part series of on-demand content.

In partnership with:

In partnership with UK South Africa Tech Hub


Crafting a Convincing Pitch

The Crucial Role of Value Proposition in Attracting Early-Stage Investment

Effective storytelling plays a pivotal role in capturing the attention of investors. Therefore, it is vital to address the following questions during your pitch and conversations with potential investors. Equally important is to substantiate these aspects through compelling evidence with your value proposition.

By addressing these key areas and supporting them with compelling evidence, you will significantly enhance your pitch and attract potential investors.

The crucial role of value proposition in attracting early-stage investment.


bottom of page